Here you will find some excellent resources and information. These books and more are available online from bookware.com.au. Shop address details are
Sydney
5a 99 Walker Street
North Sydney
NSW 2060
tel:+61 (02) 9922 6266
fax: +61 (02) 9922 6177
email: sales@bookware.com.au |
Canberra
Shop 4, 5 Mort Street
Canberra Civic
ACT 2601
tel: +61 (02) 6262 8686
fax: +61 (02) 6262 8686
email: sales@bookware.com.au |
Resources of note for the beginner and expert, all at online prices..
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Author : Dianna Huff
Tittle: '36 Ways to Grow Your E-Newsletter Subscriber List'
A detailed guide on how to grow a high-quality list without breaking the bank.
DESCRIPTION
Whether you're considering starting an e-newsletter or have recently begun publishing, growing your e-newsletter list should be your #1 priority. Why? Because the more people you have on your list, the more people you can sell to. Savvy newsletter publishers -- whether they are consultants or corporate marketing directors -- know a healthy, vibrant growing e-newsletter list generates profits.... more.
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Author : Straub Katrin, Buck Torsten
Creating a Newsletter in InDesign
Although this is book is targeted at the print industry, there are plenty of tips for creative desingers and those who can jump the medium.
When you need to do just one thing-design a newsletter-and do it fast, this efficient, to-the-point, highly visual guide delivers. Designers Katrin Straub and Torsten Buck show novice InDesign newsletter producers each step of the process-from acquainting you with standard newsletter elements to setting up the document, using typography and artwork effectively, and publishing for print, email, and the Web. Simple, direct, step-by-step instructions are linked to large four-color illustrations so you can see exactly how to use InDesign to turn your own content into a well-designed newsletter. More.
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Known as the "Email Stats Encyclopedia", Marketing Sherpa's Guide brings you exclusive results data from 1,927 real-life marketers' campaigns, plus 25 additional studies into one handy Guide for you.
2006 edition features 310 charts, tables and heatmaps with data on open rates, clickthroughs, email marketing tests, and B-to-B vs. B-to-C. 1,927 email marketers contributed their data and 25 additional research studies are included.
Use MarketingSherpa's eyetracking data to improve your email design templates scientifically. Discover Seven Rules of Thumb based on "heatmap" results from three lab tests. Click here for more information
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Author's : Course Technology
Publisher: Premier Press, 2003/08/14
Category: HTML Level: B/I/
ISBN: 1592000592
DESCRIPTION
Description The fourth edition of this popular book. The third edition (ISBN: 0761526943) has had a strong history since it was published in October of 2000. This new edition includes information on using graphics tools such as Paint Shop Pro, Photoshop, Fireworks, and Mapedit, as well as updated tutorials with new, real-world examples. The most significant updates should be to the tables, forms, and graphics tutorials. All tutorials will be standards-based and feature designing valid HTML 4.01 Web pages.
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Author's : Blumberg, Matt; Mayor, Michael; Forman, Tami Monahan
Published : 31/12/2004
Package : iUniverse.com
DESCRIPTION Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to * Sell more products and services ......
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Author : Nick Usborne
Published : Nov-2001 by MCGRAW-HILL
Package : 224pp
DESCRIPTION A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customers attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to ...
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Author : Alexander Hiam
Published : SEP-2000 by IDG
Package : 358pp Paperback w/ CD
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
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Debbie Mayo-Smith
Paperbackpackage 208
Publisher: PENGUIN,2004/01/08
A follow up to Successful Email Marketing, this new book is a complete step-by-step 'hands-on' guide to lead people through the process of creating and using email marketing tools such as online newsletters etc. A practical, user-friendly guide to creating successful email marketing strategies - relevant to people in all sorts of business: anyone who wants to radically improve communication channels with their customers. |
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